Live Demo

Live Demo

Live Demo

CoinDuel

A competitive fantasy crypto trading app that turns real-time market data into fast, head-to-head or league strategy games anyone can play. Draft coins. Manage. Compete.

Role:

Founder, Product Designer & AI-Native Developer

Founder, Product Designer & AI-Native Developer

Timeline:

2 Months. Concept → Working App

2 Months. Concept → Working App

Platform:

iOS & Android (React Native)

iOS & Android (React Native)

Scope:

End-to-end product design & development

End-to-end product design & development

01 — The Problem

real Trading is Risky. Paper Trading Is Lonely.

Learning to trade crypto means either practicing alone on a simulator, or risking real money you can't afford to lose.

02 — The Solution

make it Social, Competitive, and driven by Strategy and Ego.

CoinDuel turns crypto into a multiplayer game. Draft coins, build a portfolio, and go head-to-head with friends or strangers using real market data.

03 — Market Positioning

Fantasy sports, gamified for crypto.

Existing crypto apps focus on solo trading simulations with no social layer. CoinDuel applies the fantasy sports model — competitive, social, retention-driven. Monetized through a freemium credit system and ad revenue.

04 — Gameplay & Systems

Draft. Manage. Compete.

How the game works under the hood.

How You Play

Players start with 100 credits. Buy and sell coins using real-time market data. Apply boost multipliers to amplify gains at the cost of credits.

How You Win

Scored by real-time price movement weighted by position size and boosts. Different coins, different risk. Adapt your strategy as the contest plays out.

Token-Based Draft

Random draft balanced by a 6-10 token budget. Token cost is determined by market cap. Range of 3-5 coins per draft hand.

ELO Ranking

Every contest result adjusts a player's ELO. Drives matchmaking and leaderboard placement.

Game Modes & Formats

Head-to-head, leagues (6-20 players). Daily and weekly contests. Same core mechanics, different duration and strategy.

Credits & Points

Players start with 100 credits. 1 credit = $100 in simulated buying power. Profits convert to points at the end of each contest.

05 — Monetization Design

Free to Play but More Fun on Premium.

Paying does not give you an advantage, it gives you a better experience.

Freemium Tier

Core gameplay is free. Top 50 coins from different market caps to play. Integrated AdMob placements — non-intrusive, never mid-gameplay.

Premium Tier

Top 200 coins from different market caps to play. Expanded in-game features. Ad-free experience. Private leagues.

06 — Design System & IA

Consistent, Scalable, Intentional.

A system of reusable components and clear navigation patterns built for speed and consistency across every screen.

07 — Technical Architecture

One Codebase. Full Stack.
One Codebase.
Full Stack.

Built to ship cross-platform from day one with a lightweight, scalable backend.

Backend

Supabase handles authentication, player profiles, ELO ratings, and score tracking.

Frontend

React Native with Expo. Single codebase for iOS and Android.

Real-Time Contest Engine

Real-time database syncs contest state across players instantly — score updates, position changes, and timer countdowns all happen live without manual refreshing.

Automated Scoring

A scoring engine continuously recalculates portfolio performance as prices update. Point values, multiplier effects, and win/loss states are all computed server-side.

Payments

Stripe for premium plan subscriptions.

08 — Data & API Integration

Real Data. Real-Time.

Live market data and monetization services integrated into the core experience.

Market Data

CoinMarketCap API delivers real-time price data for 50+ coins across five timeframes. Caching and rate-limit handling ensure the app stays fast even during high-traffic market events.

Player Data

Profiles, scores, ELO ratings, and contest history all sync across devices through Supabase in real time.

09 — AI-Assisted Development

Design First. Then Let AI Build.
Design First, Then Let
AI Build.

Thorough product design and strategy upfront meant less back and forth during development. Clear references, correct semantics, and well-defined requirements allowed Claude Code to build features with minimal engineering revisions. A solo build shipped in 2 months — possible because the design thinking was done before a single line of code was written.

10 — Outcomes & Next Steps

Almost there… 90% Complete.

Remaining work includes finalizing the live market data API, testing 1v1 and league play end-to-end, testing on Expo and AdMob, and refining UX copy and simplicity before launch.

levelup studio

Built by Chaya Chhom. All Rights Reserved.

Built by Chaya Chhom. All Rights Reserved.

levelup studio

levelup studio

Built by Chaya Chhom. All Rights Reserved.